2016 - Kenya


Two SMART Projects took place in Kenya in 2016 to Makamithi Enterprises Ltd and Dryland Seeds Ltd, both located in Machakos, Kenya.

Makamithi Enterprises Ltd is exploring opportunities to increase sales volumes in current markets as well as explore new markets.  The purpose of the SMART trip is threefold.

  • Document and publish the case study of Makamithi Enterprises Ltd as an SME in an emerging economy.
  • Develop a marketing plan to help the company penetrate current and new markets to increase their sales volumes.
  • Conduct a strategic analysis of the company’s growth strategy.

Dryland Seeds seeks to grow rapidly in the next few years but faces two major challenges: (1) Competition in the Kenyan seed sector has increased rapidly over the last decade (2) The company needs an aggressive marketing plan that increases value to smallholder farmers.  The purpose of the SMART trip is threefold.

  • Document and publish the case study of Dryland Seeds Ltd.  as an SME in an emerging economy.
  • Develop a marketing plan to help the company penetrate current and new markets to increase their sales volumes.
  • Conduct a strategic analysis of the company’s growth strategy.

Visit the SMART 2016 Kenya blog